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Real Vs Advertised Speed
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Why Real-World Speeds Are Slower Than Advertised
It is normal for the speeds you actually experience to be lower than your broadband deal's advertised figure, because advertised speeds describe a maximum rather than a guarantee. This guide explains the common reasons for the gap, from Wi-Fi and equipment to connection type and congestion, and what you can do to get closer to your connection's potential.
29 Jul 2026
6 min read
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